When the idea of a startup greased my mind, one of the thoughts I had was what purpose it would serve, profit was the last thing on my mind but Lord knows I need those profits and so do everyone. I have struggled to gain balance but in all honesty it has been a continuous cycle of ideas upon ideas.
Ideas are cool but they don’t make money sitting somewhere on the pages of my diary, laptop or JotterPad. But one thing I know from the different seminars I have attended is that profitable solutions do; that’s when a great idea meets implementation and action with a mindset to deliver value and not just profits.
What solution are we providing and what’s in it for us and our clients in the long run have been topmost on my questions.
It’s important to know our vision as an enterprise and what values we want to deliver and stick to that. I have discovered that most successful creative cooperation especially in the West are quite old; I mean that they’ve come a long way and believe that at one point or the other they must have battled with some challenges and setbacks but that notwithstanding they still have a single pursuit. Think about film companies like Walt Disney, Columbia Pictures, etc, publishing companies are not left out. If we pursue our values to the crux, with time we can create a brand that delivers value all the time. So that our clients can always trust us to be there whatever Act the Script demands.
The point lies in asking ourselves: how can we Build Creative Businesses with Profitable Solutions?
First, I will say, have your clients as the end goal of your offers, don’t create in a vacuum.
One of the mistakes we make as starters is creating in a vacuum without asking ourselves if it’s the right product or services for the right people. We ought to have key segments of the society that we hope to reach and tailor what we offer to the trends that shape each. That’s not saying we should be swayed by trends, rather we can maximize them to create values. That way though we’re just starting out, we can be both experimental and strategic and with time and knowledge of the terrain, we can streamline our core segment.
The next is to leverage on technology to gain edge over competitors.
Technology has given broke entrepreneurs a better chance at getting their brands, products and services to a global market without breaking much sweat financially. We creative entrepreneurs should not be left out, we need to optimize the opportunities available to us, use them to gain traction and establish our brands like our business-minded counterparts in other industries. I like to think we all need to have an enterprising spirit whether our brand is just a story blog or a film house or a publishing company. We can make little tricks that get us on high pitch in our circles of influence.
A little research will do some trick I suppose.
Research gives the creative entrepreneur the right knowledge which is the bedrock of insight that fosters direction and clarity of vision. Once in a while, it’s important that we check the statistics to know what’s happening around our industry, what the new trends are, market size and financial projections. We can also check up on competitors or those brands that have been there for long to see if there’s something new to improve upon. We really shouldn’t exist in a boulder, insights gives credence to our vision.
Having a workable plan to clear our head and make our processes easier.
A time comes when the brain will become overburdened with all the calculations, schedules, to-do list and if no alternative is provided, a fatal crash can occur. Put those ideas to pen and paper; unburden your mind to receive continuous ideas that will take your creative business to new horizons.
Establish clear and easy to follow processes of operations.
Put them somewhere and make sure everyone on the team understands the processes and follow through. But I must be quick to say, don’t make them rigid, they should be there to guide not to control.
We need to have structure and strategy that deliver results.
Good structure and strategy that deliver results can be the difference between a frustrating workflow and a night of calming rest. Just as having good work processes is effective for time management, having clear structure of who-does-what will delete some roadblocks. When everyone knows what is expected of them and how they can accomplish it, they will readily put in the needed effort to drive your vision forward.
I don’t pride myself as a business writer, I am just a writer trying to get art managers to think like business folks and I know these simple words can get you started. It’s a time that calls for writers and creatives including art managers to have a business approach to the business of the art. However, we shouldn’t lose the stuff of the Art while pursuing greener pastures and that’s where maintaining a focal vision and mission comes to play. I hope you find these easy to implement? I wait to hear of your success stories and cheers to the sprouting of creative businesses.
Image Credit: Pexel